Kinetic Typography
This animation technique serves as a powerful tool for conveying information and eliciting specific emotional responses. Widely employed in various mediums including lyric videos, films, short skits, and documentaries, its versatility lies in its ability to effectively communicate complex concepts while evoking desired sentiments.
While kinetic typography has traditionally been utilized as a complementary element alongside animation to enhance visual storytelling, there are instances where it takes center stage. Although less common, there are examples of mini-documentaries that exclusively leverage typography as a primary visual component.
However, I have explored innovative applications of kinetic typography that depart from conventional norms, as demonstrated in the previous post. By pushing the boundaries of its usage, I aim to infuse creativity and dynamism into the storytelling process, thereby offering audiences a unique and engaging viewing experience.
- here an extensive use of both kinetic typography and and animation are seen
- the creator uses different fonts and adapts animation to the ideas being presented in V.O
- the pace of the editing is very steady, it flows well (with pauses) allowing the viewer to comprehend what is being said
- the use of K.T is very powerful and creative, which allows for better visualisation and involvement
- in a way, using K.T aids with the process of storytelling, by engraving the phrases into the audience's heads
Typeface
For my documentary, I decided to use two alternate fonts, as this would allow me to portray information with greater emphasis on important moments.
Font 1: for general phrases
Font 2: outlining specific key words
Here are some combinations of fonts I came up with for the K.T.
For me, the last combination looks the most pleasing and relative to the topic.
It is also worth trying the Times New Roman & Britannic Bold together.
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